Eight yuan underwear industry underwear seamless, Yiwu city

license Keen
A There few years, most companies companies Yiwu clothing brands seamless OEM, each maintaining a profit of 10 per hour. Later as companies increasingly entering the field of OEM underwear narrow profit year after year. According to incomplete statistics, by the end of 2004, including the Mona Lisa, Long Sha Po, Ms Yiwu, including more than 50 companies have entered the underwear industry.

3 years ago, the city of Yiwu, seamless underwear to fix the price of 200? 36 billion dollars, down the prices remain within the past two years, sales Last year, the lowest of 35 yuan each, the profit fell to historically low levels. In contrast, in the brand of Yiwu "fibrils Bird" "Multi-Color" and other branded products, prices have stabilized at 200-300 yuan mark in a commodity, to ensure profitability. Faced with the new changes, the owners long term Yiwu seamless underwear began to create their own brands.

Since 2004 seamless underwear employing Movie Star, through the product speaks for itself the problem, triggering a wave of branding. For industry estimates, 40% of the city of Yiwu, trademarks or underwear Knitting Company already registered.

The expansion trade in each of the internal challenges faced
With foreign trade, sales of seamless underwear industry up 10% over the same period last year, representing over 40% of the underwear industry, foreign trade. Yiwu seamless clothing, more focused in exports in the second half, mostly low grade, 20 in underwear and cotton underwear, and about 8 underwear Lycra more popular this year, exports of goods over the South-East Asia, South Africa and Russia, countries and parts of Asia.

The domestic industry as a whole accounted for 60% of sales, and other provinces, these In recent years, a number of production companies, the scope for competition to gradually increase the Yiwu market, the radiation gradually shrinking. Currently, the three northern provinces in the Yiwu market performed well, accounting for clothing seamless Yiwu city, 50% of domestic enterprises.

Management is too decentralized, lack of economies of scale
Hot Industry seamless underwear in Yiwu, a rapid development, there are hidden hazards, such as the irrational price competition, the disorderly flow of personnel, value added products of inferior quality, industrial land, and the tension of recent years, increased foreign trade fraud, etc., the biggest factor that influences the development of industry in many industries, because of lack of economies of scale.

Seamless underwear as an important element of this is the existence of a decentralized management. Earlier this month, the creation of seamless clothing Yiwu Association, is to limit the disorderly competition between companies, to form a wide market. Baena Brothers Lang, Director General of the urgent need to take clothing seamless Yiwu in a group, and even movies, the creation of professional associations contribute to the development of Yiwu seamless clothing. About the Author

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